Secrets of Video Production for Photographers – March 5 & 6, 2010

Now is the instant in time that video and photography are coming together.  There has been an explosion of interest in video both by clients and photographers in the last year. Fueled by technology that is making video easier to produce and distribute, a vast new market is being created for photographers with the right skills.

Friday evening March 5 APA event

6:00pm – 9:00pm, Doors Open/Networking 6:00pm Presentation starts 7:00 p.m.
Lee White’s evening presentation including videos will go over the basic steps photographers need to know in creating video and photography together.
During the evening he will discuss:
- The photographer’s unique position for this new market
- How photographers can apply their present skills to video
- The creative planning stage and what new concepts photographers need to think about
- Pre-production and additional considerations when shooting video
- The tools and techniques of video production
- Post-production in the photographer’s studio
FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.
Some of the latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound and Beachtek among others will be at the event.
Seattle Pacific University
Room: Demaray 150
Building #8 (corner of W. Bertona St. & 6th Ave. W, Seattle, WA)
APA members $5
ASMP, EP, SAA, AIGA, & AGA members $10
Non-members $15

Saturday, March 6 Workshop

A unique opportunity to attend an all day workshop with Lee White will prepare photographers to produce stills and video together. It will be an in-depth presentation/demonstration of video production along with photography.  This is for those wanting to learn the basics.
The Saturday subjects will include:
- The importance of workflow including recording formats
- Estimating and planning combined photography and video shoots
- Understanding lighting, filming and sound techniques for video
- Camera, lighting and grip equipment demonstrations
- Editing demonstrations
The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, and Beachtek.
Early registration until March 2 $129.95 – after March 2 regular registration $149.95 APA members get a 10% discount
Registration or for more details
Seattle Pacific University
Room: Bertona 1
Building #65 (corner of W. Bertona St. & W. Nickerson St., Seattle, WA)

Protect Your Work – December 16, 2009

Creative people: Attend a FREE interactive seminar to teach you how to protect your creative work, including a live copyright registration demonstration!

FREE seminar at Pravda Studios: December 16th, 2009 at 6pm.
 When: Wednesday December 16th Doors at 6pm, seminar at 7pm
Where: Pravda Studios, 1406 10th Ave., Ste. 200, Seattle WA 98122

Contact: Jim Anderson (206) 910-8140
Cost: FREE

What to bring: Laptop and jpegs of a visual work of art for the interactive Copyright registration demonstration. Free WIFI

 The Northwest chapter of the Advertising Photographers of America (APA NW) invites all artists and creative professionals to join us on Wednesday, December 16th at Pravda Studios for a FREE seminar discussing copyright law for those who need it most.

 Doors open at 6pm and the seminar starts at 7pm. Arrive early and network among Seattle’s creative community while enjoying a bounty of delicious appetizers and beverages.

 After the social/networking hour four intellectual property lawyers will speak to the audience in a discussion format. This format, using plain English, is designed to cut through the legalese and demystify the steps you can take to better protect your work. These steps are applicable to many artistic disciplines. Our panel of experts will offer practical advice to protect your creative property, your livelihood, and your time and money. Q and A follows each discussion.

 At the end of the seminar, follow along as our experts project an online demonstration, walking you through the steps to actually file a copyright registration. Our panel of experts will be on hand to help answer questions.

 Discussion topics

  • Embedded metadata as copyright information – using the PLUS standard.
  • “Hitting them where it hurts” - using the DMCA to get a response to your ‘Cease & Desist’ letters.
  • Creating a good photography license – writing licensing agreements that incorporate specific rights covered by Copyright law.
  • Practical steps in protecting your work – discussion of:  registering, including visual mark, embedding info in metadata, and staying vigilant with your contracts.
  • Filing a copyright walkthrough - attorneys will be available to assist with actual filing of copyrights.
  • “Copyright 101” – basics for all Photographers and Artists
  • “Fair use basics” – when should you be concerned about your photo/artwork violating another’s copyright? When should you consider legal action if someone else is using your image? 


  •  John E. Grant.  John E. Grant is the founder and principal attorney for Imua Legal Advisors. John focuses his practice on copyright law, Internet law, and general business law.
  •  Joleen Hughes.  Recently named one of the top 100 Women in Tech by TechFlash, Joleen has over 12 years of experience representing a diverse range of clients.
  •  Nicholas Mitchell. Is a senior associate for the Hughes Media Law Group, which focuses on intellectual property disciplines including strategic business development, video and casual gaming, drafting and negotiating online services, media development and marketing agreements.
  • Todd Alberstone is a Technology and New Media lawyer with over 22 years experience, ten years as Assoc. General Counsel at RealNetworks, Inc., and Chief Privacy Officer since 2005.

 Sponsored by:

Supersites coming to Seattle – November 3, 2009


 Successful Self-Promotion for the Digital Age

Copyright William Vasquez

Tuesday, November 3, 2009 6:30 pm – 9:00 pm
Seattle Pacific University

Registration now open! See below

liveBooks BlinkBid Agency Access

APA Northwest, in partnership with sponsors Agency Access, BlinkBid and liveBooks invite you to a panel discussion that will help take your website to a higher level. Gain valuable insights from creative professionals that will help you to refine your site to increase the quality and quantity of work you attract in the coming year.

 The Internet has changed the way we do business and if your website is annoying or difficult to navigate, your potential clients will move on to the next one. We only have a few seconds to make a lasting first impression – your website must do the same. With all the new and evolving means of letting prospective clients know who you are, and what you do, “one size fits all” just doesn’t cut it in today’s market. Whether you shoot advertising, editorial, fine art or weddings, your website is the most important tool to showcase your work and your visual brand.

 This panel of photo buyers will discuss what makes a successful website that clients will want to bookmark and return to regularly. The panelists will share their self-promotional do’s and don’ts, and weigh in on new and buzzworthy ways to “sell” yourself, such as having your own blog or using social networking sites.

 Here are just a few examples of the topics that will be covered:

  • What pitfalls and pluses are common in the design of a website?
  • Do I need a slideshow and how important are thumbnails?
  • If I have more than one specialty should I have another website?
  • Should I be sending email promos, postcards or both?
  • What else can I do to drive traffic to the website?
  • Do I need a BLOG and do creatives even read them?

 The discussion will culminate with a “live critique” using willing audience members’ websites – this is your chance to get candid, constructive feedback on your own site!

MODERATOR:  Louisa Curtis – Creative Consultant, Chatterbox Enterprises (

Louisa J. Curtis is a creative consultant based in New York City. After spending a number of years in the commercial photography industry, she formed “Chatterbox Enterprises” to offer photographers a variety of creative consulting services – ranging from portfolio and image reviews to customized marketing packages designed to help refine your vision, target the appropriate audience as well as create and implement an Internet-driven business plan. Her experience ranges from Archive magazine, to the Black Book, photo representatives Watson & Spierman Productions, PDN’s PhotoServe & IPNStock as well as database services ADBASE & Agency Access. Besides her creative and marketing consulting, Louisa also works as an event coordinator, panel moderator and seminar speaker. She has regularly presented programs for Adorama, APA, ASMP, The Miami Ad School, Parsons/The New School & Photo Plus Expo.

Panelists (line-up subject to change): Click here for panelist bios

Steve Cullen – Creative Director/Design Director @ Creature LLC, Seattle

Michael Elliott – Interactive Design Commander @ RocketDog Communications, Seattle

Ray Page – Interactive Creative Director for Tribal DDB, Seattle

Demetre Arges – Creative Director @ BKWLD, Seattle

Greg Lutze – Freelance Art Director & Photographer

Tuesday, November 3, 2009

6:30 pm – 7:00 pm Check-in and Socializing
7:00 pm – 9:00 pm Presentation

APA Members & Students – $5.00
Other Photographer Organization members – $10.00
General Public – $15.00

Registration is now open and guarantees you a seat!

Registration Type

Seattle Pacific University
150 Demaray Hall (Corner of Sixth Ave West at West Bertona)
Seattle, WA 98119

Map it: Google Maps  

Following the APA Northwest “SuperSites” website discussion panel on Tuesday, November 3rd, 2009 our moderator and creative consultant, Louisa Curtis, will be available the following day Wednesday, November 4th and also on Thursday, November 5th  for one-on-one Consultations.

This is a great opportunity to have some one-on-one advice with an industry professional. Louisa is based in NYC and has a photography sales consultancy background working for Archive Magazine, The Black Book, PDN and PhotoServe as well as for Watson & Spierman, photographers’ agents and Agency Access. She now has her own Creative Consulting business working with a number of both local and out-of-town photographers. http://www.chatterboxenterprises.comchatterbox

Where will these consultations take place?
The consultations will take place at: to be determined

How much do they cost?
Consultations are $150 an hour and are paid for either by check or cash at the time of consultation.

How do I book a consultation?
Space fills up quickly so to reserve a spot – call or email Louisa Curtis at:
Tel: 212-353-9250 or Mobile: 646-221-0206

 What exactly is a creative consultation and how does a portfolio review work?
Where are you in your portfolio development? Do you have a website? Is it bringing you the work you love?  Does it need revamping? Do you have a marketing plan in place?  Is it working for you or perhaps you’re looking to enter new markets? Maybe you are interested in just starting the process of how to market your images by roughing out some goals together. Choices can come later if you are not ready for that. Often these reviews are an inexpensive way to try out a consultant to see if there is a fit. Besides looking at your actual portfolio Louisa suggests that you bring as many images as possible with you (wallet sized thumbnails are fine.) There should also be Internet access so that she can view your website.

What are people saying…?

As a mid-career photographer Louisa has given me the tools and confidence to move my business in the direction I’ve always dreamed of going.  She does it with a warm heart and tone but is direct and to the point.  In an hour’s session with her she keeps things on track, generously shares her thoughts and knowledge, and knows exactly where she wants to take me.  A great consultant and soother, Louisa is a worthwhile investment.
Lauren Grabelle, New Jersey

Being from Birmingham, AL, a smaller market I have to be a generalist to survive. One day I may be shooting executive portraits, the next I am shooting products or architecture. This made it difficult to put together a portfolio and web site with images that convey a style and consistency without making me look like a “jack of all trades” so to speak. Louisa was able to work with me in doing this and helped me make the hard choices. She brought a fresh unbiased perspective and was not apologetic. The results and feedback have been out-standing. I highly recommend her services and look forward to working with her again in the future.
Edward Badham, Birmingham, AL

Get METASmart Seattle – June 11

Learn how to make metadata work for you for protection, promotion and PROFIT

Be sure to attend:
Get METASmart Seattle!

Thursday, June 11, 20095:00 pm – 9:30 pm
Seattle Pacific University

It’s FREE! and there will be PRIZES!


Are you METASmart?
If you create, distribute or use digital photos, you’d better be!

 Come join APA Northwest and SAA (Stock Artists Alliance) for a special event and learn how to be METASmart.

Everyone involved with digital images shares the challenge of tracking and managing their rapidly expanding collections. Images with embedded information about their ownership and content are easier to find and harder to misuse. Metadata is the key to better protecting copyrights, promoting licensing, improving workflow, and managing assets. Unfortunately, it is under-used and under-supported.

David Riecks
Grover Sanschagrin
Brian Smale
David Sanger

 For more information and to register for this FREE event, go to: PHOTOMETADATA.ORG

Registering insures a spot and make you eligible for drawings of valuable software and services from Adobe, Microsoft, CameraBits and Photoshelter.

Thursday, June 11, 2009 - 5:00 pm – 9:30 pm

Seattle Pacific University

150 Demaray Hall (Corner of Sixth Ave West at West Bertona)

Seattle, WA 98119

Map it: Google Maps

The Art & Strategy of Estimating – May 12

Make sure you attend this important event!
The Art & Strategy of Estimating

Quantifying Confidence & Vision
Tuesday, May 12
7:00 to 9:00 PM
6:00 Social Hour

 Pravda Studios
1406 10th Ave
Seattle, WA 98122

Moderator: Lou Lesko, Founder, Blinkbid
Rep: Sally Bjornsen, Sally Bjornsen Represents
Production Mgr: Paula Cox, Hornall Anderson

Join APA|NW and our panel of experts on May 12, 2009 at Pravda Studios in Seattle, for an informative, educational and entertaining evening. Discover how you can become far more confident, efficient, and creative in the estimating process. Learn how to make your estimates more competitive and realistic so you can land more lucrative jobs.

To many photographers, the estimate is a complicated unpleasant chore, full of confusing variables — similar to solving math class word problems back in school. Just as some people were good at word problems, some photographers truly excel at estimating. Strategic estimating is one of the most important skills required for a successful photo career. As soon as you rise above the tediously stressful spreadsheet approach, and stop simply plugging in numbers, you’ll discover there’s a whole other world of creative thinking and deal-making. The Art of Estimating actually can be an interesting, even fun step to getting more work.

Our panelists are:

Lou Lesko is a fashion photographer and commercial director based in Los Angeles, CA. He started his career by accident in San Francisco shooting model tests. In 1989 USC accidently graduated him with a double major in English. Flush with head full of collegiate knowledge and very little clue about the real world – blind luck, good timing and a bad hangover contributed to Lou landing an assignment as photo journalist in Russia. After two years as journalist, he was well traveled and broke. Fresh with his travel experiences Lou moved back to California 1992 in pursuit of more fashion and commercial work. He eventually settled in Los Angeles. And just when he thought he couldn’t eat another bite of a cheap burrito, Lou caught a break with a regional Countrywide Mortgage ad that went national. Lou broke new ground with his directorial debut of a breast cancer awareness public service announcement in 2000. Lurking around in the TV circles, he made a few TV appearances shooting pictures which included a featured story on his behind the scenes style that was shown on NBC. Lou is the owner of Blinkbid, estimating software for creative professionals. Currently he finds himself being asked to be contributing writer about the industry he loves, which has become a wonderful way justify his school loans. This very special APA Estimating event as part of a National tour sponsored by liveBooks (the event was very well-received in our APA Chapter cities of Los Angeles, New York, Atlanta, Washington DC and San Francisco) and we expect the Seattle event to be a huge success as well.

With over 20 years in the advertising/marketing business, and seven years running Sally Bjornsen Represents, photographer’s rep Sally Bjornsen has seen her share of up and down economies. Working as a marketing and advertising executive with many of the big name Northwest consumer product companies (Nike, Nordstrom,, Hammerquist & Saffel, and VOICE Advertising) Sally has seen what clients do in lean and down times.  This new climate of evaporating budgets and increased supply of imagery, requires a steady eye and sharp mind. 

Paula Cox has worked at Hornall Anderson more than once – first for 10 years beginning in 1986 as both Designer and Production Manager and then from 1999 until now as a Production Manager, focusing mostly on the Holland America account but more recently has ventured out into the architectural world of Environmental Design as an add-on.

APA/ASMP Members & Students: $10
General Admission: $15