Creative people: Attend a FREE interactive seminar to teach you how to protect your creative work, including a live copyright registration demonstration!
FREE seminar at Pravda Studios: December 16th, 2009 at 6pm.
When: Wednesday December 16th Doors at 6pm, seminar at 7pm
Where: Pravda Studios, 1406 10th Ave., Ste. 200, Seattle WA 98122
Contact: Jim Anderson (206) 910-8140
What to bring: Laptop and jpegs of a visual work of art for the interactive Copyright registration demonstration. Free WIFI
The Northwest chapter of the Advertising Photographers of America (APA NW) invites all artists and creative professionals to join us on Wednesday, December 16th at Pravda Studios for a FREE seminar discussing copyright law for those who need it most.
Doors open at 6pm and the seminar starts at 7pm. Arrive early and network among Seattle’s creative community while enjoying a bounty of delicious appetizers and beverages.
After the social/networking hour four intellectual property lawyers will speak to the audience in a discussion format. This format, using plain English, is designed to cut through the legalese and demystify the steps you can take to better protect your work. These steps are applicable to many artistic disciplines. Our panel of experts will offer practical advice to protect your creative property, your livelihood, and your time and money. Q and A follows each discussion.
At the end of the seminar, follow along as our experts project an online demonstration, walking you through the steps to actually file a copyright registration. Our panel of experts will be on hand to help answer questions.
- Embedded metadata as copyright information – using the PLUS standard.
- “Hitting them where it hurts” - using the DMCA to get a response to your ‘Cease & Desist’ letters.
- Creating a good photography license – writing licensing agreements that incorporate specific rights covered by Copyright law.
- Practical steps in protecting your work – discussion of: registering, including visual mark, embedding info in metadata, and staying vigilant with your contracts.
- Filing a copyright walkthrough - attorneys will be available to assist with actual filing of copyrights.
- “Copyright 101” – basics for all Photographers and Artists
- “Fair use basics” – when should you be concerned about your photo/artwork violating another’s copyright? When should you consider legal action if someone else is using your image?
- John E. Grant. John E. Grant is the founder and principal attorney for Imua Legal Advisors. John focuses his practice on copyright law, Internet law, and general business law.
- Joleen Hughes. Recently named one of the top 100 Women in Tech by TechFlash, Joleen has over 12 years of experience representing a diverse range of clients.
- Nicholas Mitchell. Is a senior associate for the Hughes Media Law Group, which focuses on intellectual property disciplines including strategic business development, video and casual gaming, drafting and negotiating online services, media development and marketing agreements.
- Todd Alberstone is a Technology and New Media lawyer with over 22 years experience, ten years as Assoc. General Counsel at RealNetworks, Inc., and Chief Privacy Officer since 2005.
Successful Self-Promotion for the Digital Age
Tuesday, November 3, 2009 6:30 pm – 9:00 pm
Seattle Pacific University
Registration now open! See below
APA Northwest, in partnership with sponsors Agency Access, BlinkBid and liveBooks invite you to a panel discussion that will help take your website to a higher level. Gain valuable insights from creative professionals that will help you to refine your site to increase the quality and quantity of work you attract in the coming year.
The Internet has changed the way we do business and if your website is annoying or difficult to navigate, your potential clients will move on to the next one. We only have a few seconds to make a lasting first impression – your website must do the same. With all the new and evolving means of letting prospective clients know who you are, and what you do, “one size fits all” just doesn’t cut it in today’s market. Whether you shoot advertising, editorial, fine art or weddings, your website is the most important tool to showcase your work and your visual brand.
This panel of photo buyers will discuss what makes a successful website that clients will want to bookmark and return to regularly. The panelists will share their self-promotional do’s and don’ts, and weigh in on new and buzzworthy ways to “sell” yourself, such as having your own blog or using social networking sites.
Here are just a few examples of the topics that will be covered:
- What pitfalls and pluses are common in the design of a website?
- Do I need a slideshow and how important are thumbnails?
- If I have more than one specialty should I have another website?
- Should I be sending email promos, postcards or both?
- What else can I do to drive traffic to the website?
- Do I need a BLOG and do creatives even read them?
The discussion will culminate with a “live critique” using willing audience members’ websites – this is your chance to get candid, constructive feedback on your own site!
MODERATOR: Louisa Curtis – Creative Consultant, Chatterbox Enterprises (www.ChatterboxEnterprises.com)
Louisa J. Curtis is a creative consultant based in New York City. After spending a number of years in the commercial photography industry, she formed “Chatterbox Enterprises” to offer photographers a variety of creative consulting services – ranging from portfolio and image reviews to customized marketing packages designed to help refine your vision, target the appropriate audience as well as create and implement an Internet-driven business plan. Her experience ranges from Archive magazine, to the Black Book, photo representatives Watson & Spierman Productions, PDN’s PhotoServe & IPNStock as well as database services ADBASE & Agency Access. Besides her creative and marketing consulting, Louisa also works as an event coordinator, panel moderator and seminar speaker. She has regularly presented programs for Adorama, APA, ASMP, The Miami Ad School, Parsons/The New School & Photo Plus Expo.
Panelists (line-up subject to change): Click here for panelist bios
Steve Cullen – Creative Director/Design Director @ Creature LLC, Seattle
Michael Elliott – Interactive Design Commander @ RocketDog Communications, Seattle
Ray Page – Interactive Creative Director for Tribal DDB, Seattle
Demetre Arges – Creative Director @ BKWLD, Seattle
Greg Lutze – Freelance Art Director & Photographer
Tuesday, November 3, 2009
6:30 pm – 7:00 pm Check-in and Socializing
7:00 pm – 9:00 pm Presentation
APA Members & Students – $5.00
Other Photographer Organization members – $10.00
General Public – $15.00
Registration is now open and guarantees you a seat!
Learn how to make metadata work for you for protection, promotion and PROFIT!
Be sure to attend:
Get METASmart Seattle!
Thursday, June 11, 20095:00 pm – 9:30 pm
Seattle Pacific University
It’s FREE! and there will be PRIZES!
Are you METASmart?
If you create, distribute or use digital photos, you’d better be!
Come join APA Northwest and SAA (Stock Artists Alliance) for a special event and learn how to be METASmart.
Everyone involved with digital images shares the challenge of tracking and managing their rapidly expanding collections. Images with embedded information about their ownership and content are easier to find and harder to misuse. Metadata is the key to better protecting copyrights, promoting licensing, improving workflow, and managing assets. Unfortunately, it is under-used and under-supported.
For more information and to register for this FREE event, go to: PHOTOMETADATA.ORG
Registering insures a spot and make you eligible for drawings of valuable software and services from Adobe, Microsoft, CameraBits and Photoshelter.
Thursday, June 11, 2009 - 5:00 pm – 9:30 pm
Seattle Pacific University
150 Demaray Hall (Corner of Sixth Ave West at West Bertona)
Seattle, WA 98119
Map it: Google Maps
APA wants you to be aware of the Google Book Search Settlement and how it may be a benefit to you. The full story can be found here.
APA National CEO Stephen Best posted his first monthly update to the membership. Stephen discusses the changes in Canon’s CPS program and the issue of Sequential Liability, especially as it relates to contracts with Omnicom. The full text can be found on the Inside APA blog.
The APA Northwest Success Teams will have an organizational session at the May 12 monthly meeting. More info will be posted here shortly.
Make sure you attend this important event!
The Art & Strategy of Estimating
Quantifying Confidence & Vision
Tuesday, May 12
7:00 to 9:00 PM
6:00 Social Hour
1406 10th Ave
Seattle, WA 98122
Join APA|NW and our panel of experts on May 12, 2009 at Pravda Studios in Seattle, for an informative, educational and entertaining evening. Discover how you can become far more confident, efficient, and creative in the estimating process. Learn how to make your estimates more competitive and realistic so you can land more lucrative jobs.
To many photographers, the estimate is a complicated unpleasant chore, full of confusing variables — similar to solving math class word problems back in school. Just as some people were good at word problems, some photographers truly excel at estimating. Strategic estimating is one of the most important skills required for a successful photo career. As soon as you rise above the tediously stressful spreadsheet approach, and stop simply plugging in numbers, you’ll discover there’s a whole other world of creative thinking and deal-making. The Art of Estimating actually can be an interesting, even fun step to getting more work.
Our panelists are:
Lou Lesko is a fashion photographer and commercial director based in Los Angeles, CA. He started his career by accident in San Francisco shooting model tests. In 1989 USC accidently graduated him with a double major in English. Flush with head full of collegiate knowledge and very little clue about the real world – blind luck, good timing and a bad hangover contributed to Lou landing an assignment as photo journalist in Russia. After two years as journalist, he was well traveled and broke. Fresh with his travel experiences Lou moved back to California 1992 in pursuit of more fashion and commercial work. He eventually settled in Los Angeles. And just when he thought he couldn’t eat another bite of a cheap burrito, Lou caught a break with a regional Countrywide Mortgage ad that went national. Lou broke new ground with his directorial debut of a breast cancer awareness public service announcement in 2000. Lurking around in the TV circles, he made a few TV appearances shooting pictures which included a featured story on his behind the scenes style that was shown on NBC. Lou is the owner of Blinkbid, estimating software for creative professionals. Currently he finds himself being asked to be contributing writer about the industry he loves, which has become a wonderful way justify his school loans. This very special APA Estimating event as part of a National tour sponsored by liveBooks (the event was very well-received in our APA Chapter cities of Los Angeles, New York, Atlanta, Washington DC and San Francisco) and we expect the Seattle event to be a huge success as well.
With over 20 years in the advertising/marketing business, and seven years running Sally Bjornsen Represents, photographer’s rep Sally Bjornsen has seen her share of up and down economies. Working as a marketing and advertising executive with many of the big name Northwest consumer product companies (Nike, Nordstrom, Drugstore.com, Hammerquist & Saffel, and VOICE Advertising) Sally has seen what clients do in lean and down times. This new climate of evaporating budgets and increased supply of imagery, requires a steady eye and sharp mind.
Paula Cox has worked at Hornall Anderson more than once – first for 10 years beginning in 1986 as both Designer and Production Manager and then from 1999 until now as a Production Manager, focusing mostly on the Holland America account but more recently has ventured out into the architectural world of Environmental Design as an add-on.
APA/ASMP Members & Students: $10
General Admission: $15
JOIN THE APA AND THIS EVENT ADMISSION IS FREE!