PAST EVENT: APA NW / SONY PHOTO ASSISTANT BASIC TRAINING : SEPTEMBER 29 & 30, 2012

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WIN A SONY CAMERA !
FREE RAFFLE WITH ALMOST $4000 IN PRIZES ! (see below)

Pre-register online this week.
Or register at the door during the half hour before the events.

We accept cash, checks, VISA, MC, or PayPal online at the door.

Join APA and save $80 on the 2 day event !

APA Student membership is only $55 and
APA Assistant membership is just $125

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Sony Artisan of Imagery and Pulitzer Prize-winning Photographer Brian Smith is teaming up with APA New York Chapter Rep and Photographer Tony Gale to present Photo Assistant Basic Training, developed and offered for years by APA Chapters.

Get a major head start on a career in the photo industry.

With panel discussions, equipment demonstrations from industry experts, and hands-on training, attendees will come away with the essential knowledge and confidence to build your own Pro Assistant reputation. Acquire a comprehensive understanding of professional assisting behavioral guidelines, including contemporary set-etiquette, and discover how this valuable training will get you more call-backs – more repeat clients, more work.

Master Assisting Professionalism. Get booked solid.DAY ONE – Kicks off with the popular “Assistant Panel” which includes experts on working as a photo assistant. Get real world answers to all questions from the attendees. Following the panel discussion will be exciting live software and equipment demonstrations with industry reps from Sony, Profoto, PhotoShelter, and Adobe. Learn from the pros. Industry reps will be on hand to answer all your questions.DAY TWO – Full on, hands-on workshops with much of the gear an assistant will most likely encounter on the majority of professional photo shoots. Many aspects of assisting will be explained in great detail, i.e. strobes, flags, scrims, set etiquette, the assistant kit, tips on getting work, billing, and how to deal with the dreaded cancellation. Following classroom discussion and demonstrations, participants will work along side the Pro Photographers to discover crucial pro assisting skills.

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Tickets will be available for Day One at the door, but pre-registration is advised. APA Members must pre-register for Day One even though it is free for members. Admission includes special event Assistants’ Handbook (49 page pdf). It also includes  a pdf of PhotoShelter’s  “The Photo Assistant’s Handbook. Lunch is provided both days.
Join APA, Save 50% on all Event Admission fees! (see below)
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REGISTER HERE PLEASE

THE COMPLETE EVENT SCHEDULE
DAY ONE

9:00 am             Registration
9:45                    Introduce participants and details what to expect
10:00 – 12:45    Panel discussion and Q&A
12:45 – Lunch   Sponsors at tables
1:45                    White seamless set‐up
2:30 – 5:00        Sony, Profoto, Tenba, X‐rite, PhotoShelter, Adobe
……………………..Wrap up – Raffle Door Prizes – Day Ends
DAY TWO
9:00 am              Sign In / Assign Workshop Groups
9:45                    Overall presentation, joined by Sony Artisan and 3rd instructor.
……………………Outline and expectations of the day.
10:30                  Studio & Equipment rental procedures; how to work with a studio
11:00                  Workshops ‐ Each Instructor takes their group and begins assignment –
……………………..Rotating groups
12:30 –  Lunch   Sponsors at tables
1:30                    Workshops begin again
4:45                    Instructors review the day with all attendees. Have Q&A session. Wrap up
5:00                    Raffle of Door Prizes ‐ End of day
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DAY ONE PANEL DISCUSSION PANELISTS

Tony Gale – Award winning Photographer, APA NY Chapter Representative, (Moderator)
Brian Smith – Pulitzer Prize-winning Pro Photographer, Sony Artisan Of Imagery
Kayla Lindquist – Director, Sony Artisans of Imagery Program, former Photo Assistant
Roland Morgan – Creative Director, Pravda
Brian Jones – Experienced Digital Tech and Pro Assistant, Owner Photo Support NorthWest
QUESTIONS AND TOPICS THE PANEL WILL COVER

  • How should an aspiring assistant approach a photographer?
  • How did you get your first assistant job?
  • How do I find photographers to work for?
  • What rate should an assistant charge?
  • What is the difference between a tech and an assistant?
  • How long should I wait to get paid?
  • Who besides a photographer should I contact to get assisting work?
  • What do you look for in a photographer you work for?
  • What should an assistant bring to a shoot?
  • What questions should an assistant ask when called for a job?
  • What do you say if asked if you are a photographer too?
  • What do you do if you have to make a call? Cell phones on set?
  • Networking and social media?
  • What non-photo skills should I have? Social Media, blogging, self promotion etc?
  • How should you dress/appear?
  • What about mixing male/female assistants?
  • Travel?
  • Overtime?
  • Assistants as employees/freelancers?
  • How and should an assistant be picking up gear and equipment before & after shoot?
  • Interns? Are they paid?
  • How much of your own work do you shoot will being a busy assistant?

Questions for just the Photographers on the Panel:

  • When was the last time you used a new assistant? How did you find them?
  • What do you look for in an assistant?

FREE RAFFLE WITH GREAT PRIZES VALUED AT ALMOST $4,000!

All attendees are entitled to enter a special raffle for:1.    One SONY Camera (model to be announced soon) 2.    Two copies of Adobe Photoshop Lightroom 4

3.    Four Tenba Messenger bags

4.    Two Blinkbid licenses

5.    Four PhotoShelter one year free Standard accounts

Must be present to win; one prize per winner, one drawing each day.

Special thanks to all of our generous event sponsors:

Join the APA and Save 50% on all Event Admission fees!
APA Student membership is only $55 and APA Assistant membership is just $125.
APA members pay just $40 instead of $120 for the two day Photo Assistant Event !
APA helps you get more work and we have dozens of valuable benefits,
including the APA Pro Assistant sections of the APA National Business Manual.
All Member category descriptions are here and benefits are here
Why so many Photography Students join the APA is explained here
Join quickly, easily and securely online here, then register for the event
APA members save $80 on the 2 day Photo Assistant Basic Training Event

Membership or event questions? Please email : membershiprep@apanational.com

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