Successful Self-Promotion for the Digital Age
Tuesday, November 3, 2009 6:30 pm – 9:00 pm
Seattle Pacific University
Registration now open! See below
APA Northwest, in partnership with sponsors Agency Access, BlinkBid and liveBooks invite you to a panel discussion that will help take your website to a higher level. Gain valuable insights from creative professionals that will help you to refine your site to increase the quality and quantity of work you attract in the coming year.
The Internet has changed the way we do business and if your website is annoying or difficult to navigate, your potential clients will move on to the next one. We only have a few seconds to make a lasting first impression – your website must do the same. With all the new and evolving means of letting prospective clients know who you are, and what you do, “one size fits all” just doesn’t cut it in today’s market. Whether you shoot advertising, editorial, fine art or weddings, your website is the most important tool to showcase your work and your visual brand.
This panel of photo buyers will discuss what makes a successful website that clients will want to bookmark and return to regularly. The panelists will share their self-promotional do’s and don’ts, and weigh in on new and buzzworthy ways to “sell” yourself, such as having your own blog or using social networking sites.
Here are just a few examples of the topics that will be covered:
- What pitfalls and pluses are common in the design of a website?
- Do I need a slideshow and how important are thumbnails?
- If I have more than one specialty should I have another website?
- Should I be sending email promos, postcards or both?
- What else can I do to drive traffic to the website?
- Do I need a BLOG and do creatives even read them?
The discussion will culminate with a “live critique” using willing audience members’ websites – this is your chance to get candid, constructive feedback on your own site!
MODERATOR: Louisa Curtis – Creative Consultant, Chatterbox Enterprises (www.ChatterboxEnterprises.com)
Louisa J. Curtis is a creative consultant based in New York City. After spending a number of years in the commercial photography industry, she formed “Chatterbox Enterprises” to offer photographers a variety of creative consulting services – ranging from portfolio and image reviews to customized marketing packages designed to help refine your vision, target the appropriate audience as well as create and implement an Internet-driven business plan. Her experience ranges from Archive magazine, to the Black Book, photo representatives Watson & Spierman Productions, PDN’s PhotoServe & IPNStock as well as database services ADBASE & Agency Access. Besides her creative and marketing consulting, Louisa also works as an event coordinator, panel moderator and seminar speaker. She has regularly presented programs for Adorama, APA, ASMP, The Miami Ad School, Parsons/The New School & Photo Plus Expo.
Panelists (line-up subject to change): Click here for panelist bios
Steve Cullen – Creative Director/Design Director @ Creature LLC, Seattle
Michael Elliott – Interactive Design Commander @ RocketDog Communications, Seattle
Ray Page – Interactive Creative Director for Tribal DDB, Seattle
Demetre Arges – Creative Director @ BKWLD, Seattle
Greg Lutze – Freelance Art Director & Photographer
Tuesday, November 3, 2009
6:30 pm – 7:00 pm Check-in and Socializing
7:00 pm – 9:00 pm Presentation
APA Members & Students – $5.00
Other Photographer Organization members – $10.00
General Public – $15.00
Registration is now open and guarantees you a seat!